a look behind the brand
See how we embarked on this journey with designer Neville Brody to bring the new brand to life.
our logo & lens
the lens logo
The lens logo celebrates all our scientific initiatives and represents how our work brings things into focus; a deeper look into science, connection, and discovery. Unbounded by a specific color, it speaks to our more flexible visual language, and takes on design attributes of the content it supports or highlights.
the slash > demonstrates relationship, not rank; our work and our teams are interconnected, moving forward toward the same goal
A departure from the predictable blues, grays, and whites of our industry, we invite excitement and engagement with colors inspired directly from our science.
